UX low-fi wireframes for an administration tool. A platform that facilitates the creation of marketing campaigns. Having as a starting point wireframes proposed by our cross-functional partners, those same were questioned and counter-proposed, with the aim to target the user’s needs at the core, resulting in a more user friendly experience.

The goal of merchandising tools is to allow the merchandising team to put editorial pieces with some content (images, text, video, wines) into the frontpage of App & Web; to run push notification campaigns to those content pieces in the apps; to run CRM and paid marketing campaigns (emails and ads) into content pieces on the web.

UX Design
User Flow
Low-Fi Wireframing
Prototyping